Creative, innovative and original branding services, identity/style and brand logo design Leicester! Get ready to crush your competition!
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Branding for startups & new ventures | Rebranding for existing companies
logo design that works for you
Logo Design Leicester
A logo design is just the start of building a solid and recognisable brand. We will ensure our designs reflect the company’s values and intentions while working closely with you to produce a logo that will help you stand out.
As an SME, your business needs to compete as strongly as it can, grabbing customers’ attention and getting them to come back to you time and time again and recommend you to others. Just like large brands, having a logo for your business can make you more easily identified. By providing customers with a visual they can connect with your business, you strengthen their name representation. When questioned if they know anyone in your field, you’ll be much more inclined to come to mind.
We've designed Logo/Branding for...
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Here at caged fish, we get approached by many clients who wish to create a new brand or reinvent their existing brand. We have a team of experienced designers and illustrators to help you fulfil your vision.
more than just a cool font!
Before embarking on your
brand identity project...
There’s a lot to consider when designing a visual identity/brand. Your logo should be a true representation of your brand. It’s not just about designing your logo; it’s about investing in your brand. Get it designed right and crush your competition!
before we design...
The most influential person in the entire brand redesign project isn’t the CEO, the marketing director or the designer. It’s the client. Your logo and website redesign must engage your target customers. You’ve got to know who you’re talking to with your design, or else your communication will fall flat. Define your clients’ viewpoint, age, interests and more. Create a fictional client who can factor all of your clients to help your team envision who their design must appeal to help them focus. The client must always come first, notably in a logo or website design. Clients must see what you see in your brand-new logo, or it can backfire. Airbnb, as an example, launched a new logo to the great commotion, only to have clients make fun of it for resembling a body part. Which body part? We’ll leave it up to your creativity, but the result is that Airbnb didn’t ask clients what they thought of the logo. As a result, their current clients are reading into the logo all sorts of things they didn’t expect, and sharing it with a small sample group before launch may have saved the company a great deal of anguish.
Next is to understand your company’s place in the big picture. First, list your company’s direct competitors, those companies who your customers can choose for nearly the same reasons. Then make sure you incorporate secondary competitors, the companies or people who offer related but not identical replacements for what you do or sell.
It’s not enough to know who your competition is; you’ve also got to know how your company stacks up against them. What’s your business share, and theirs? What are your strengths and vulnerabilities, and theirs? Sit down with your team and brainstorm concepts.
Companies, like people, have a family history. Find out why your company was founded and by whom. What unique niche did it serve? Why was it started? Write down the company story. Within it, you may find gems to add to your redesign ideas.
Like a company story, brand attributes or descriptive words can help you refresh your logo or brand design. Ask people on the design team to come up with five words that describe the company, but ask others within your company in other departments to complete this exercise too. If you can ask customers, so much the better since they reflect your ultimate audience for your brand redesign.
Some logo and website redesign projects are completed on their timeline, while others are set in motion by a specific future event. For example, your company may be celebrating a special landmark anniversary, or you may be launching a new product. These events may set a fixed deadline by which all deliverables are due. Know ahead of time your timelines and then plan around them.
As with any project, it helps narrow down precisely what you’re expected to produce as the result. For example, a logo and website redesign may ask for a full brand guideline to be created and completed, along with refreshing other elements. Collect as many details as you can ahead of time about the required project elements so you know what you’re expected to fulfil.
Some organisations list particular items or factors they want as part of their logo or website redesign. An established, recognised organisation may wish to include components of a current logo into their new logo. Specific colours may be expected if they’re tightly associated with the brand, like Tiffany & Co.’s blue or Coca-Cola red. Discover out if there are any requirements before starting on a brand redesign.
